United Way Of Southern Nevada Announces Two New Vice Presidents

Marketing and Human Resources Departments have new leaders

LAS VEGAS – Two new key members recently joined the administrative team at the United Way of Southern Nevada: Vice President of Human Resources Zina Allen and Vice President of Marketing Rich Robinov. Their knowledge and vast experience in their respective fields are a welcome addition to the United Way leadership team.

“We are absolutely thrilled that Zina and Rich have joined our organization,” says Julian High, president and CEO of UWSN. “Both are highly skilled professionals who have honed their proficiencies during their multi-faceted careers. We’re looking forward to moving United Way of Southern Nevada to the next tier of service opportunities for our community through their work.”

In her role as Vice President of Human Resources, Allen has a number of responsibilities: making recommendations on organizational policies, procedures, and practices; maintaining and obtaining knowledge of industry trends; and helping to ensure organizational compliance with federal, state, and local legislation on personnel matters. Utilizing her experience, Zina will support UWSN’s leadership in developing an organization of professional employees that are held accountable, within a safe and equal environment similar to the type of community the organization works to support in Southern Nevada. Another part of her job is to develop and execute strategies that help shape the culture of UWSN. “I’m excited to help lead a hopeful, organizational culture of humility, gratitude, kindness, and fun!” she says.

In his position, Robinov oversees the marketing department, executing Chief Executive Officer Julian High’s vision as well as increasing community awareness and involvement with the United Way of Southern Nevada. Originally from Maine, he has resided in Las Vegas for seven years, during which time he helped open the Jacinta Boutique in Town Square and has been actively involved with volunteer opportunities through the Susan G. Komen organization and the B.E. A.S.H.E.R.O. Foundation. He holds a bachelor’s degree in business administration, is a licensed real estate agent, and previously owned Paradigm Windows in Portland, Maine. Robinov enjoys hiking, reading, cycling (both bicycles and motorcycles), and, of course, helping people.

“I was looking for someplace to plug all my energy and creativity into and was directed by passion and emotion to UWSN,” says Robinov. “I am so fortunate to be able to work with a group of talented and dedicated partners that help improve the lives of thousands in the community we all share!”


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