United Way of Southern Nevada adheres to strict brand guidelines in accordance with United Way Worldwide.
Please review the guidelines below before using the logo. United Way of Southern Nevada reserves the right to request revisions in printed and online materials when branding guidelines are not followed. Please submit all materials with the United Way of Southern Nevada logo to Marketing@uwsn.org for approval prior to posting.
To view the full United Way brand guidelines please view here.
Logo Guidelines
The United Way of Southern Nevada monotone logo must only be shown in black, blue (PMS 287) or white. Do not reduce the width of the United Way logo to less than .75 inches for print or 1 inch for screen applications. When resizing please use the shift key to maintain proper proportions.
Clear space frames the logo and separates it from other elements including text and the edge of printed materials. The logo must be surrounded with at least the required minimum of clear space which is determined by 1/2 the height of the symbol square. The minimum size for printed materials is .75″ wide.
The logos of partners and co-sponsors should always be spaced equally and optically at the same size.
Color palette
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.
United Way Blue
Pantone: 287 C; C: 100 M: 74 Y:0 K:11; R:0 G:81 B:145; Hex: #005191
United Way Light Blue
Pantone: 659 C; C:55 M:40 Y:0 K:0; R:83 G:158 B:208; Hex: #539ED0
United Way Orange
Pantone: 179; C:0 M:85 Y:89 K:0; R:255 G:68 B:59; Hex: #FF443B
United Way Gold
Pantone: 143; C:0 M:34 Y:86 K:0; R:255 G:179 B:81; Hex: #FFB351
Fonts
Headlines: LEAGUE GOTHIC ALL CAPS
Sub Headlines: ROBOTO REGULAR ALL CAPS
Body Copy: Roboto Regular
United Way of Southern Nevada Boilerplate:
United Way of Southern Nevada (UWSN) believes that everyone deserves a roof over their heads, a good job, and access to a quality education. For over 65 years, UWSN has united our community to improve people’s lives. Funds raised in Southern Nevada stay here and build pathways out of poverty so our entire community can thrive. Join us and help ensure that every person in our community has the opportunity to succeed. Give today at uwsn.org and connect with us on Facebook @UnitedWaySN, Instagram, Twitter, and YouTube @UWSN, LinkedIn at United Way of Southern Nevada, and TikTok @UWSN702.
United Way of Southern Nevada Elevator Speech:
United Way of Southern Nevada believes that everyone deserves a roof over their heads, a good job and access to a quality education. Join us and help ensure that every person in Southern Nevada has the opportunity to succeed.
Organization name
Our preferred name in print is United Way of Southern Nevada. In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document can be just UWSN.