Jennifer Beckwith

Senior Director of Marketing

Jennifer Beckwith is a seasoned marketing professional with over a decade of experience spanning the nonprofit, financial, and hospitality sectors. Born and raised in Las Vegas, Nevada, Jennifer has always been deeply connected to the Southern Nevada community and passionate about giving back to the city she calls home. She earned her Bachelor’s Degree in Marketing from the University of Nevada, Las Vegas (UNLV), where her fascination with the art of storytelling and user experience took root.

Jennifer began her marketing career in the hospitality industry at The Venetian | Palazzo Resort, where she developed her skills in selling products and services by identifying and framing them in ways that resonated with customers, often presenting solutions they didn’t realize they needed. Her ability to strategically communicate value and create tailored messaging contributed to new membership growth and enhanced customer loyalty.

Her expertise transitioned seamlessly into the financial sector, where she led impactful marketing initiatives at Silver State Schools Credit Union. There, she spearheaded innovative campaigns, created and executed community events, and forged strategic partnerships with organizations such as Clark County School District, Vegas PBS, Vegas Golden Knights, and UNLV, driving increased membership and community impact.

In 2021, Jennifer joined United Way of Southern Nevada (UWSN) as the Marketing Manager. Now serving as the Senior Director of Marketing, she has been instrumental in the success of key campaigns and events such as Day of Caring, Project REACH Senior Expos, the Women United Suit Drive, and the Fashion Show Luncheon. Her leadership has driven increased engagement across UWSN’s email, website, social media, and public relations efforts. Jennifer also launched a new donor platform, Fundraise Up, and was pivotal in the development of UWSN’s anniversary microsite and upcoming website redesign.

Beyond her professional accomplishments, Jennifer is dedicated to helping others and making a lasting impact in the community. She has volunteered for numerous nonprofits, including Opportunity Village, Las Vegas Rescue Mission, Wreaths Across America, and Spread the Word Nevada. Jennifer’s passion for creating meaningful connections and delivering impactful messaging continues to inspire her work at UWSN, where she strives to make Southern Nevada a better place for all.