To unite our community to improve people’s lives.
Branding Guidelines & Logos
United Way of Southern Nevada adheres to strict brand guidelines in accordance with United Way Worldwide.
Please review the guidelines below before using the logo. United Way of Southern Nevada reserves the right to request revisions in printed and online materials when branding guidelines are not followed.
Please submit all materials with the United Way of Southern Nevada logo to our Marketing Department for approval prior to posting.
Organization Overview
Our Mission
To unite our community to
improve people’s lives
Our Vision
United Way of Southern Nevada is innovative and collaborative in our efforts to create a better community for all
Our Values
Collaboration, Integrity, Innovation, Diversity, and Accountability
Organization Name
Our preferred name in print is United Way of Southern Nevada. In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document can be just UWSN.
Elevator Pitch
United Way of Southern Nevada believes that everyone deserves a roof over their heads, a good job and access to a quality education. Join us and help ensure that every person in Southern Nevada has the opportunity to succeed.
Boilerplate
United Way of Southern Nevada (UWSN) believes that everyone deserves a roof over their heads, a good job, and access to a quality education. For over 65 years, UWSN has united our community to improve people’s lives. Funds raised in Southern Nevada stay here and build pathways out of poverty so our entire community can thrive. Join us and help ensure that every person in our community has the opportunity to succeed. Give today at uwsn.org and connect with us on Facebook @UnitedWaySN, Instagram, Twitter, and YouTube @UWSN, LinkedIn at United Way of Southern Nevada, and TikTok @UWSN702.
Logo Usage
Primary Logo
Full color primary logo
Use the full-color United Way of Southern Nevada logo whenever possible.
Clear space, determined by 1/2 the height of the symbol square, frames the logo and separates it from other elements including text and the edge of printed materials.
Do not use the logo below the approved minimum size for print or digital applications. The minimum size for printed materials is .75″ wide.
Do not stretch, recolor, rotate, crop, outline, rearrange, add effects to, or place the logo on backgrounds that reduce readability.
Do not adjust the colors of the logo symbol in any way.
Minimum Clear Space
Do not modify logo
Logo Variations
Full-Color Primary Logo on Different backgrounds
The United Way of Southern Nevada logotype is blue unless there is low contrast with the background, in which case it should be in white.
Ensure that there is sufficient contrast for clarity and legibility when used with photography.
The knockout or one-color versions are used on dark backgrounds or photographs where the full-color logo will not provide sufficient contrast.
It can also be used for grayscale or one-color printing.
Knockout Version (White)
One-Color Version (Black)
Co-Branding
In addition to logo usage guidelines above, please ensure all logos are presented clearly, respectfully, and with appropriate spacing.
Co-branded materials should reflect a balanced partnership and should not imply endorsement, sponsorship, or formal affiliation beyond the approved relationship.
Ensure the United Way of Southern Nevada logo is similar in visual weight to partner logos when appropriate.
Materials using the United Way of Southern Nevada logo may require review before publication.
Co-Hosted Event
Color Palette
Primary Colors
Hex Code: #0044B5
RGB: 0 / 68 / 181
CMYK: 93 / 78 / 0 / 0
Pantone: 2728 C
Hex Code: #FD372C
RGB: 253 / 55 / 44
CMYK: 0 / 91 / 88 / 0
Pantone: Bright Red C
Hex Code: #FFBA00
RGB: 255 / 186 / 0
CMYK: 0 / 30 / 100 / 0
Pantone: 7549 C
Secondary Color
Tertiary Colors
Hex Code: #009464
RGB: 0 / 148 / 100
CMYK: 85 / 18 / 78 / 3
Pantone: 340 C
Hex Code: #6C76D3
RGB: 108 / 118 / 211
CMYK: 63 / 56 / 0 / 0
Pantone: 2124 C
Hex Code: #646567
RGB: 100 / 101 / 103
CMYK: 61 / 52 / 50 / 20
Pantone: 4195 C
Typography
Brand Fonts
Antonio
Antonio is our brand font for headlines. Its all uppercase-style is suitable for bold headlines and large-scale messaging.
This font should only appear in all capital letters when being used a headline.
Palanquin
Palanquin is our brand font for body copy. Its design is optimized for legibility.
This font can be used, in any weight, for body copy and sub-headlines.
Alternate Font
Arial
When the primary and alternative brand fonts are not available, Arial may be used as a default system font.
Arial is available on most operating systems and supported by all major web browsers.