As Director of Marketing, April Augustine spearheads GLl’s global marketing initiatives and is responsible for directing the company’s worldwide marketing communications, event management, and branding strategy.
Augustine joined the company in 2016 and has been focused on developing GLl’s brand story and processes for nurturing customer buyer journeys. Augustine leads a team of internal and external graphics, digital, creative, event-management, and communications experts to promote the company and its people. She works closely with members of GLl’s senior management and domestic and international business leaders to craft innovative, impactful, and results-driven marketing communications and corporate branding strategies across 24 global locations throughout the organization. She also provides marketing resources, expertise, and support for affiliated partner business lines within the GLI Group of Companies.
Augustine has a long history in the casino gaming industry. Prior to joining GU, she served seven years in a director capacity at Bally Technologies. Her roles included Director of Corporate Marketing and Director of Systems Marketing. Augustine also served as Online Marketing Strategist and Systems Marketing Manager. Her accomplishments while at the company included award-winning lead-generation and creative-positioning campaigns, team development, budgeting, event management, project management, and online marketing.
Augustine’s professional experience also includes working in various leadership roles outside of the gaming industry for such companies as DALLASWHITE Property Restoration, Network Associates, Cisco Systems, and Hewlett-Packard. Augustine is a member of Global Gaming Women, the American Marketing Association, and the CMO Council. She holds a master’s degree in Computer Information Systems from the University of Phoenix, a bachelor’s degree in Advertising with a minor in Marketing from San Jose State University, and associate degrees from DeAnza College in Liberal Arts and General Studies. She is also a certified SEO Strategist from Social Media Marketing University.
